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In my business, I write for others – web content, marketing materials. Whatever it is, I’m writing up information to get the word out about my clients. So, when someone else writes for you, how much disclosure do you need? Most people don’t expect business owners to write all of their own website content or marketing material. Boilerplate . . . → Read More: Writing For Others For years, people have talked about the idea of a Unique Value Proposition (UVP) or a Unique Selling Proposition (USP). But it’s hard to be unique since we compete against so many others who are offering similar services. Instead, I’d encourage you to think about what you do for clients that’s different . . . → Read More: Creating Your Unique Value Proposition Keep it Short, Be Direct Know Your Audience and How You Can Benefit Them. Writing web content requires focus. You need to get the message across to your audience – fast. But how? The first step is to know your audience. Who are you trying to reach and how will they benefit by connecting with you? Sure, you’ll benefit . . . → Read More: How to Write Web Content – Part 1 |
Judy Kane |
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Copyright © 2012 I Write The Words - All Rights Reserved 
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