Writing for the Web « I Write The Words

Creating Your Unique Value Proposition

By Judy Kane, on May 4th, 2010%

For years, people have talked about the idea of a Unique Value Proposition (UVP) or a Unique Selling Proposition (USP). But it’s hard to be unique since we compete against so many others who are offering similar services. Instead, I’d encourage you to think about what you do for clients that’s different . . . → Read More: Creating Your Unique Value Proposition

How to Write Web Content – Part 2

By Judy Kane, on April 19th, 2010%

Keep it Short, Be Direct
To get your readers attention, you need to tell them what’s on the page within the first 15 seconds. If you don’t, they’re on to the next webpage. So what do you do? You write clearly and directly. In other words, you keep it short.
Know exactly what message you’re . . . → Read More: How to Write Web Content – Part 2

How to Write Web Content – Part 1

By Judy Kane, on April 9th, 2010%

Know Your Audience and How You Can Benefit Them.

Writing web content requires focus. You need to get the message across to your audience – fast. But how?

The first step is to know your audience. Who are you trying to reach and how will they benefit by connecting with you? Sure, you’ll benefit . . . → Read More: How to Write Web Content – Part 1

I Write The Words

You Only Have One Chance to Make a First Impression.

Archives

Creating Your Unique Value Proposition

How to Write Web Content – Part 2

How to Write Web Content – Part 1

Links for Writers

I Write The Words

You Only Have One Chance to Make a First Impression.

Archives

Tags

Creating Your Unique Value Proposition

How to Write Web Content – Part 2

How to Write Web Content – Part 1

Links for Writers