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If your target audience doesn’t know that your product or service exists, or that they need it, why are they going to buy it from you? Get the word out about the product, especially if it’s something new. Clearly state the benefits for your potential clients. If your product is geared toward consumers, will it save them money? . . . → Read More: Does Your Target Audience Want Or Need What You Offer Your target audience is your ideal client. It’s your niche market. In order for your content to appeal to the right people, I need to know who I’m writing to. Who I’m trying to reach. The more specific your target audience is, the more I can direct the information to it. Different audiences have different needs. Knowing the needs . . . → Read More: Your Target Audience My Goal is to create web content that captures your target audience’s interest, and gets them to pick up the phone and call you. How do I do that? I tell them about the benefits that you provide for them. I show them how you’re different from the competition. How you’ll: One of the problems people have when they write is focus. A lot of people are great at putting words on the page, but they lack a central idea, a purpose. In fact, without determining our focus, we frequently miss the point. Here are ways to help you focus your writing: Think about the central point. What are . . . → Read More: Focusing on Focus For the past several years, I’ve been hearing a common cry: “Focus on what you want, and the universe will deliver.” I think this is a little simplistic. Instead of assuming that the universe simply delivers, could it be that by focusing on what we want, we actually move ourselves in that direction? We start thinking about . . . → Read More: The Universe Delivers In my business, I write for others – web content, marketing materials. Whatever it is, I’m writing up information to get the word out about my clients. So, when someone else writes for you, how much disclosure do you need? Most people don’t expect business owners to write all of their own website content or marketing material. Boilerplate . . . → Read More: Writing For Others What’s the future of Facebook. I don’t mean: “Will it be here in five years”? It probably will. Of course, it might not. But if it is here, it won’t be the way it is today, or even what it is today. It will be something completely different . . . → Read More: Facebook – The Posts That Matter For years, people have talked about the idea of a Unique Value Proposition (UVP) or a Unique Selling Proposition (USP). But it’s hard to be unique since we compete against so many others who are offering similar services. Instead, I’d encourage you to think about what you do for clients that’s different . . . → Read More: Creating Your Unique Value Proposition Keep it Short, Be Direct Know Your Audience and How You Can Benefit Them. Writing web content requires focus. You need to get the message across to your audience – fast. But how? The first step is to know your audience. Who are you trying to reach and how will they benefit by connecting with you? Sure, you’ll benefit . . . → Read More: How to Write Web Content – Part 1 |
Judy Kane |
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