marketing « I Write The Words

Focusing on Focus

By admin, on August 12th, 2010%

One of the problems people have when they write is focus. A lot of people are great at putting words on the page, but they lack a central idea, a purpose. In fact, without determining our focus, we frequently miss the point.

Here are ways to help you focus your writing:

Think about the central point. What are . . . → Read More: Focusing on Focus

Creating Your Unique Value Proposition

By admin, on May 4th, 2010%

For years, people have talked about the idea of a Unique Value Proposition (UVP) or a Unique Selling Proposition (USP). But it’s hard to be unique since we compete against so many others who are offering similar services. Instead, I’d encourage you to think about what you do for clients that’s different . . . → Read More: Creating Your Unique Value Proposition

How to Write Web Content – Part 2

By admin, on April 19th, 2010%

Keep it Short, Be Direct
To get your readers attention, you need to tell them what’s on the page within the first 15 seconds. If you don’t, they’re on to the next webpage. So what do you do? You write clearly and directly. In other words, you keep it short.
Know exactly what message you’re . . . → Read More: How to Write Web Content – Part 2

How to Write Web Content – Part 1

By admin, on April 9th, 2010%

Know Your Audience and How You Can Benefit Them.

Writing web content requires focus. You need to get the message across to your audience – fast. But how?

The first step is to know your audience. Who are you trying to reach and how will they benefit by connecting with you? Sure, you’ll benefit . . . → Read More: How to Write Web Content – Part 1

I Write The Words

Focusing on Focus

Creating Your Unique Value Proposition

How to Write Web Content – Part 2

How to Write Web Content – Part 1

You Only Have One Chance to Make a First Impression.

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