|
||||
|
Over time businesses evolve. And in this fast paced world, we need to be aware of this evolution. If your not watching, you may miss opportunities that you didn’t see coming. How do you stay on top of changes? Watch where your income is coming from. Has a small niche part of your business become a larger . . . → Read More: Monitoring Change Marketing and selling isn’t just about providing a service that people want. It’s about overcoming barriers and objections of your potential buyers. I just had my furnace and air conditioner checked to allow me to keep my cool this summer. The bad news: both are about 20 years old, and nearing the end of their useful life. The . . . → Read More: Are You Listening To Your Potential Buyers? I just spent two weeks spinning and weaving my way through life, and it had nothing to do with yarn! (For those of you who don’t know, I’m an avid knitter.) Evidently whatever sends the message telling your brain that your feet are firmly planted on the floor quit working for me. Instead of walking in a . . . → Read More: Vertigo and Marketing The other day, my husband was talking about the difference between fishing with and without a bobber. And the idea made me think of marketing. When you fish with a bobber, the bobber sits on the surface of the water. You watch the bobber, and if you see it bob, you know that there’s something on the . . . → Read More: Marketing With A Bobber Whether you were raised reading the newspaper or searching the web, you’ve been trained to scan the headlines and see what looks interesting. If you’re web page isn’t capitalizing on this type of behavior, you’re not getting people to read your page. You need the information to jump off the page at your reader. Scanning vs. Reading Think . . . → Read More: Why We Don’t Read Web Pages When you work with a writer, she or he should be trying to capture your target audience’s interest. Convincing them to pick up the phone and call you. Here are six tips to get the best outcome: Know what you’re offering your client – the benefit you’re providing. Provide as much information as . . . → Read More: 6 Tips for Working with a Writer Once your target audience agrees that they have a problem and that there is a solution, you need to get them to choose you and not your competition. For some things, like Apple products, this is easy. But for everything else, your target audience needs to know why you are the best choice. It’s not about your level . . . → Read More: Does Your Target Audience Want You? If your target audience doesn’t know that your product or service exists, or that they need it, why are they going to buy it from you? Get the word out about the product, especially if it’s something new. Clearly state the benefits for your potential clients. If your product is geared toward consumers, will it save them money? . . . → Read More: Does Your Target Audience Want Or Need What You Offer Your target audience is your ideal client. It’s your niche market. In order for your content to appeal to the right people, I need to know who I’m writing to. Who I’m trying to reach. The more specific your target audience is, the more I can direct the information to it. Different audiences have different needs. Knowing the needs . . . → Read More: Your Target Audience One of the problems people have when they write is focus. A lot of people are great at putting words on the page, but they lack a central idea, a purpose. In fact, without determining our focus, we frequently miss the point. Here are ways to help you focus your writing: Think about the central point. What are . . . → Read More: Focusing on Focus |
Judy Kane |
|||
|
Copyright © 2012 I Write The Words - All Rights Reserved 
|
||||
LinkedIn
Twitter
Facebook
Email