How to Write Web Content – Part 2

Keep it Short, Be Direct
To get your readers attention, you need to tell them what’s on the page within the first 15 seconds.  If you don’t, they’re on to the next webpage.  So what do you do?  You write clearly and directly.  In other words, you keep it short.
Know exactly what message you’re . . . → Read More: How to Write Web Content – Part 2

How to Write Web Content – Part 1

Know Your Audience and How You Can Benefit Them.

Writing web content requires focus. You need to get the message across to your audience – fast.   But how?

The first step is to know your audience.  Who are you trying to reach and how will they benefit by connecting with you?  Sure, you’ll benefit . . . → Read More: How to Write Web Content – Part 1