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I have a client who is very concerned about the readability scores of her text.* But being overly concerned with computer-generated scores isn’t an ideal way to write. And here’s why: When you use a readability test to score your writing, the scores aren’t based on someone’s ability to read the text. Instead, it’s graded on specific things . . . → Read More: The Cat in the Hat and Document Readability Scores Both of these ways of stealing or “borrowing” other’s work are rampant on the web. Per Wikipedia: Plagiarism is about “the wrongful appropriation, close imitation, or purloining and publication, of another author’s language, thoughts, ideas, or expressions, and the representation of them as one’s own original work.” “Copyright is a set of exclusive rights granted by the law of . . . → Read More: Plagiarism And Copyright Violations The other day, my husband was talking about the difference between fishing with and without a bobber. And the idea made me think of marketing. When you fish with a bobber, the bobber sits on the surface of the water. You watch the bobber, and if you see it bob, you know that there’s something on the . . . → Read More: Marketing With A Bobber Once your target audience agrees that they have a problem and that there is a solution, you need to get them to choose you and not your competition. For some things, like Apple products, this is easy. But for everything else, your target audience needs to know why you are the best choice. It’s not about your level . . . → Read More: Does Your Target Audience Want You? If your target audience doesn’t know that your product or service exists, or that they need it, why are they going to buy it from you? Get the word out about the product, especially if it’s something new. Clearly state the benefits for your potential clients. If your product is geared toward consumers, will it save them money? . . . → Read More: Does Your Target Audience Want Or Need What You Offer Your target audience is your ideal client. It’s your niche market. In order for your content to appeal to the right people, I need to know who I’m writing to. Who I’m trying to reach. The more specific your target audience is, the more I can direct the information to it. Different audiences have different needs. Knowing the needs . . . → Read More: Your Target Audience My Goal is to create web content that captures your target audience’s interest, and gets them to pick up the phone and call you. How do I do that? I tell them about the benefits that you provide for them. I show them how you’re different from the competition. How you’ll: One of the problems people have when they write is focus. A lot of people are great at putting words on the page, but they lack a central idea, a purpose. In fact, without determining our focus, we frequently miss the point. Here are ways to help you focus your writing: Think about the central point. What are . . . → Read More: Focusing on Focus In my business, I write for others – web content, marketing materials. Whatever it is, I’m writing up information to get the word out about my clients. So, when someone else writes for you, how much disclosure do you need? Most people don’t expect business owners to write all of their own website content or marketing material. Boilerplate . . . → Read More: Writing For Others Keep it Short, Be Direct |
Judy Kane |
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